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Well, the best way to answer that question is to show you exactly what features does Wix's blog has.

Let's start with the blog manager, shall we?

The Blog Manager:

The blog manager, as the name implies, is where you manage all your posts, categories, analytics, some of the settings and the author's name.

You will be able to easily add new posts by clicking on the "Create New Post" button or edit previous posts by clicking "Edit" on the desired post.

It's also possible to:

  • Duplicate a post which is great if you want to create similar posts and some of the content can serve you on that new post.

  • Revert a post back to draft if you need to make changes to it and you don't want it to be public at the moment.

  • Turn off commenting for a certain post should you see feet to do so or delete it.

All of the latter is done by clicking on the 3 dots on each post.

It's important to keep your blog organized to help visitors find what they are looking for more easily as well as improve Google's understanding of your content which improves search engine optimization (SEO) ranking for your blog posts.

This can be done by creating categories for your blog.

Simply go to the "Categories" tab and create a new category or edit an existing one.

On the top of the blog manager, you'll find 3 dots near the "Create New Post" button which allows you to:

  • Import your blog posts from WordPress if you need to, which is a HUGE time saver!

  • Look over your site & blog analytics (something that shouldn't be neglected!)

  • And change some important SEO settings like enabling Accelerated Mobile Pages (AMP) which increases the loading speed on mobile (very important for SEO), as well as, enabling Schema which improves the way Google reads your content and may allow you to be featured on rich snippets.

The Rich Text Editor:

When you create a new post or edit one you'll be doing it in the Rich Text Editor.

The editor offers a good amount of customization, allowing you to first write a title separately from the body of the post, which will be automatically tagged with the H1 meta tag (place your most important keywords here).

In the body itself you can add:

  • Text - Which can be modified just like any other word editor with a limit of 3 sizes: T1 or Header 2 (H2) (place your second most important keywords here), T2 or Header 3 (H3) (place your third most important keywords here), and TT or regular text.

  • Images - Stock images (Wix has got a verity of free stock images from Unsplush and Wix, as well as, paid stock images from Shutterstock) or you can upload your own.

  • Galleries.

  • Video (including embedding YouTube videos which do not take any storage space)

  • HTML code

  • Hashtags to help people find your content

  • A divider

After you finish writing a post you can optimize its settings by:

  • Selecting the author of the post (maybe your not the only one writing for your blog)

  • Adding an excerpt which will appear on the blog feed and its intent is to attract readers to the post, so make it interesting

  • Adding a cover image which will appear on your blog feed

  • Deciding if you want to feature this post on your blog feed or not

  • Adding your post to a category (don't neglect that)

  • Optimizing the post's URL, title, and description for SEO (Wix will show you a preview of how it will look on Google's search result which is a cool thing in my opinion).

Finally, you have the option of either publishing that post immediately or schedule it for later, which is great for consistency.

Blog And Post Settings, Display, Layout, And Design Options:

You've got these customization options for the blog feed as well as the post pages themselves.


Blog Feed Only:

Wix allows readers to become subscribers of a blog by clicking the "Sign-Up" button giving you the amazing option of notifying them of every new blog post that you publish by sending them automatic emails.

This can be done by toggling that on when clicking on the setting tab.


Blog Feed:

  • Some post features in the feed like view counter, author name, reading time, and so on...

  • The display of your blog menu which includes the categories, search box, and sign-up/login button.

  • Social sharing options (just leave it as it is ;)

Post Pages:

  • Toggle showing of recent posts on post pages

  • Toggle showing comments on post pages


Blog Feed Only:

Next, you've got 8 layout options for your blog feed and category pages which are pretty interesting.


Blog Feed & Post Pages::

And finally, you've got the option to customize the colors, fonts, background, borders, opacity, etc', of your feed and post themselves.

Summary And Final Thoughts:

There used to be a very strong opinion against Wix, saying that it's not customizable and isn't SEO friendly.

This has changed DRAMATICALLY in recent years, and it's no longer the cast.

Wix has improved a lot and offers a huge amount of customization for newbies in the form of drag-and-drop options as well as for more advanced webmasters in the form of Wix code, also known as Corvid.

SEO has improved too and it's entirely possible to rank on Google's #1 page with a Wix website today.

Furthermore, Wix has got a personalized SEO plan you can follow, where they instruct you on exactly what you need to do to improve your SEO.

Just follow it.

To wrap this up, Wix has a forever free plan you can check to try everything in the platform before you decide if it's the right one for you or not and I recommend you take that opportunity.

Sign up for a Wix free plan by Clicking Here.

If you have any questions, leave them in the comment sections below and I'll do my best to answer them!

Thanks for reading!

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#wixblog #iswixgoodforblogging